CRW Graphics is Environmentally Minded

In addition to being FSC certified, CRW has long practiced recycling of waste products, disposing of hazardous waste in a legal and responsible manner and reducing our energy usage. When asked, the following points can be shared with your clients.

• The bases for all lithographic ink – vehicles – are made from oil. All of our CMYK and   PMS inks use linseed oil as the main ingredient in the vehicle. There may be   exceptions with metallic and pastel colors. Linseed oil is derived from flax seeds, a   natural and renewable resource. See the attached document for
  more information and a comparison to soy-based ink.

• We no longer use any chemistry in our pre-press and plating process. We have   completely eliminated the use of film.

• Our new plating process saves approximately 150,000 gallons of fresh water
  per year.

• All of our CRT monitors have been recycled and replaced with more energy-efficient   flat screen monitors

• We have retained a specialist who is currently evaluating all of our energy use and   will make recommendations to reduce our carbon footprint.

• Our initial makereadies are on previously printed waste sheets, considerably
  reducing the count of clean makeready sheet. Due to our presses efficient
  makeready systems, we use fewer makeready sheets than older conventional
  presses.

• All trimmed paper waste is baled and recycled. All waste sheets are banded and   recycled.

• Waste ink is recycled

• Blanket wash, pressroom solvents and used rags are all disposed through a
  certified waste disposal company

• We recycle our aluminum printing plates

• We repurpose the exhaust from the iGen digital press to help heat the plant in winter

As a woman-owned business, CRW Graphics is especially sensitive to each client’s needs. They listen, offer insightful solutions, and provide state-of-the-art pre-press, high quality color printing, finishing, binding and fulfillment, and direct mail distribution and data management.

Their full range of services is all under one roof, and with 24/7 staffing, they can see any project through from start to finish – giving you the greatest value for your dollar with the tightest quality control.

Prior to joining CRW Graphics, Ms. Wollman was the president of Sun Printing House where she created a strong corporate culture and was honored as Best Workplace in America 5 years in a row – 2000, 2001, 2002, 2003, 2004 – by Printing Industries of America. She was recognized as the Best Women in Business by the Pennsylvania Department of Economic Development and was Cedar Crest College as Business Women of the Year. She is an active member of the Women’s Business Enterprise Council, serves on the board at the Urban League of Philadelphia, the board of directors of The Union League of Philadelphia and is a member of The Forum of Executive Women.

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Sustainable Graphic Design

Baseline Design
Darcy Ann Flanders, Principal
220 East 23rd Street, Suite 405
New York, New York 10010
212.925.1656
darcy@baselinedesign.com
www.baselinedesign.com

Sustainable design is a way of creating beautifully designed materials that, with a little careful planning, can reduce the negative impact on our environment. Baseline Design asks the questions and creates marketing materials that will help you convey your message and maintain the design integrity while focusing on sustainability. Some of the questions to consider:

• Can the marketing tool be multi-purpose, i.e., a pocket folder and a brochure, a direct   mailer and a poster?
• What is the right high quality competitively priced environmentally friendly paper for   your job?
• Which vegetable and soy-based inks are right?
• How can we incorporate biodegradable glue and binding solutions?
• How can we reduce waste? By using trim space for other products? By adjusting the   size of the project?

Baseline is a ten year-old, WBENC-certified, graphic communications firm with extensive experiencedesigning fresh and innovative award-winning printed collateral and web-based solutions for a wide variety of clients.

Most recently Baseline Design received awards from Graphic Design USA and the Financial Communications Society. They are also certified by New York State and City and are members of WPO, NAWBO, WLE and DiversityBusiness.com who named Baseline Design one of the top women-owned businesses in New York State for 2006 and 2007.

Their work includes logo design and corporate identity programs, capabilities brochures, trade show booths, statement guides and inserts, catalogs, newsletters, direct mail, posters, postcards, invitations, PowerPoint presentations, annual reports, presentation kits, and advertising through website development and e-communications.

As principal of Baseline design, Darcy, working closely with her partner Julie Marable, is the firm's external force—in charge of all sales and marketing efforts, customer relations, art direction, and new business development.

Prior to co-founding Baseline, Darcy worked for a New York City advertising, design, and marketing firm, where she played a significant role in its phenomenal growth. Rising to vice president, she was responsible for the hands-on management of the company, ensuring the successful execution and completion of all projects handled by the firm. Her work has received awards from the Society of Technical Communication, the Association of the Graphic Arts, Graphic Design USA (DESI), The Financial Communication Society and The Technical Excellence Award from the Association of Graphic Communications. Darcy received a Bachelor of Fine Arts Degree from the Philadelphia College of Art as a graphic design major with a minor in photography.

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Mrs. Paper supplies a variety of Fine Papers, Coated and Uncoated Text & Cover Weights, 100% Recycled, FSC Certified Sheets as well as Green Products to service all clients with their existing and/or conversion to Environmentally Friendly Products. Mrs. Paper is FSC Certified and now offers its clients the choice of environmentally friendly papers.

Marion Hindenburg created Mrs. Paper as an independently owned business that has strong strategic alliances with most domestic and international paper mills. This is important advantage allows Mrs. Paper's to create inventories that are custom-tailored for each client -- giving clients the freedom to choose what will work for them from the world's enormous selection of paper.

With over twenty years of experience in servicing Fortune 1000 companies, banks, commercial printers, end-users and specifiers, Mrs. Paper knows how to meet the demands of the industry -- quickly and efficiently responding to corporate and printing clients' needs and concerns.

They are more than just paper. Their dedicated staff of highly skilled and trained personnel place, track and confirm delivery of every order.

Marion Hindenburg's journey from independent contractor to successful small business owner is a reflection of her passion for business, trusted reputation in the marketplace and ability to spot and leverage emerging market trends. She is the dynamic founder and President of Mrs. Paper and launched the company after a successful 15-year tenure as a top sales producer for the national division of New York's largest paper supply merchant.

At once a savvy entrepreneur and compassionate leader, Marion also takes great pride in growing a company that supports and nurtures employees' individual career goals. In addition to running Mrs. Paper, Marion takes part in community events, is an active member of the Selective Corporate Internship Program (SCIP), the Women's Business Enterprise National Council, WBENC, Women President Organizations (WPO), the National Minority Business Council (NMBC), the Empire State Development Corp and the Dormitory Authority of the State of New York (DASNY).

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Marketing is a process which at its best engages both internal and external audiences in a system of beliefs and deliverables. MarketShift and Vector Group Consulting integrate organizational development, business and marketing strategy to assist companies from the inside out (and the outside in) not just to say they are unique, but to truly be the best they can be for each other and for their clients and customers.
They help leadership and staff to discover their shared sense of purpose and move forward with an implementation strategy that will reflect that company's brand essence.
Services include:

• Strategic marketing planning
• Organizational development
• Brand essence facilitation, research and retreats
• Employee engagement programs
• Professional development offerings
• Leadership and executive coaching
• Ethical training, including an ethical negotiations workshop
• Internal/external public relations

MarketShift/Vector Group Consulting focus on building organizations, leaders and teams who can solve their marketing and business problems, develop their organizations, and do well and do good.

Beulah Trey, Ph.D., organizational psychologist and co-founder of Vector Group Consulting (VGC), has deep expertise in helping organizations, leaders and teams become more effective. From the Fortune 500 to family businesses, Beulah has helped to create work environments that function better because of a greater sense of meaning and common purpose. Before founding Vector Group Consulting, Dr. Trey was a senior manager at CFAR, a management-consulting firm that originated in the Wharton School for Business at the University of Pennsylvania. Beulah received her doctorate from the University of Pennsylvania, where she was an instructor for Wharton's Leadership Program.

Miki Young, President, MarketShift, has been a creative strategic marketing thinker for over 30 years. Her work has extensively been in the area of social marketing for organizations that help move the world forward around critical social and economic issues of sustainability, recycling, healthcare, aging and community
development. She considers her background to be equal parts of social consciousness and marketer and is known for her particular strength in reflecting a company's brand essence internally and externally to achieve strong marketing results. She has a Masters in Communications from Temple University and a Masters in Jewish Studies from Gratz College. She serves as Chair of the Board of the Arts & Spirituality Center in Philadelphia, is a member of the Forum of Executive Women and an ongoing national lecturer on marketing issues for the Performance Institute in Washington, D.C.

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